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Handsome Burger
Social Media, Web Design, Photography, Videography, Branding
Handsome Burger
2020 - 2022
Intro
Handsome Burger is currently serving the best burger in Ireland (2023). I worked in Handsome Burger full time between 2020 and 2022. I started out creating only videos and photos but over the first year slowly moved into marketing and managing their social medias and along with this created their website.
Over the two years I have shot promotional videos, created successful campaigns for their products and managed their social media.
I had the pleasure of designing and creating packaging for their burgers, beer can and also their bags that helped reflect the quality of their burgers and their brand's identity.
Each item was designed to be functional and visually appealing, with a sleek and minimalist aesthetic. The graphics and branding were carefully crafted to make the packaging memorable to customers.
Achievements
Some of the highlights of my time in Handsome Burger was winning Restaurant Social Media of the year in 2022, creating their new packaging and taking on responsibility of their Handsome at Home kits. These kits were created when covid first hit and restaurants had to shutdown. I took on responsibility of selling these kits in October 2021. The boxes had seen a drop off in customers over the few months due to everywhere reopening people found themselves wanting to be outside and not stuck at home.
With Christmas around the corner I decided to craft up a brochure to send out to companies that consisted of 3 options to help sell package deals around Ireland. I sent out the emails and followed up a few weeks later. The resulted outcome was Handsome selling over 4500 kits over the Christmas period to various companies such as Boston Scientific, Medtronic and Vodafone.
Tik Tok & Instagram Reels
With social media forever changing we had to adapt our approach to certain client videos. While creating videos with high end graphics and transitions looks and feels great, it may not be received the same on social media. With this I started creating videos that rely on stories over effects. This resulted in our client videos preforming over10 times better than previously shot videos.
Graphic Design
Over the past few months I have been designing in brands for specific promotions such as Beat on the Street, presenter podcasts and client promotions keeping in line with the iRadio branding.
Web Design
Within iRadio we host many microsites for partnerships and events. Part of my role was to create UI mockups for our development team to create. Along with this we have had to update our own website to allow for new functions such as a radio player & career site.
iRadio Player
This project was to update our already existing player. Our old player was slightly outdated and was built into our website and supported no additional functions.
The new player was designed to highlight our individual shows and podcasts.
Career Site
In march we made our own career site. This was similar to Linkedin where people could apply for roles in their local area and we used this as a way to increase revenue over the course of the year.
Achievements
Some of the highlights of my time in Handsome Burger was winning Restaurant Social Media of the year in 2022, creating their new packaging and taking on responsibility of their Handsome at Home kits. These kits were created when covid first hit and restaurants had to shutdown. I took on responsibility of selling these kits in October 2021. The boxes had seen a drop off in customers over the few months due to everywhere reopening people found themselves wanting to be outside and not stuck at home.
With Christmas around the corner I decided to craft up a brochure to send out to companies that consisted of 3 options to help sell package deals around Ireland. I sent out the emails and followed up a few weeks later. The resulted outcome was Handsome selling over 4500 kits over the Christmas period to various companies such as Boston Scientific, Medtronic and Vodafone.
