iRadio

Intro

In November 2022 I started working at iRadio. iRadio is one of irelands top radio stations aimed towards younger audiences. Over the last few months I have created social media videos, animated videos, logo design, photoshoots and web design for a range of clients and in house promotions

Client promotional videos

During my time at iRadio, I had the exciting responsibility of filming client promotional videos. I had the privilege of working with esteemed clients such as Bingo Loco, The Academic, and a credit union for which I created an animated mortgage video.

Collaborating with clients like Bingo Loco and The Academic was an enriching experience. They entrusted me to effectively convey their unique messages and capture the essence of their brands. By carefully understanding their vision and objectives, I crafted video concepts that highlighted their strengths and engaged their target audience. From the vibrant and energetic atmosphere of a Bingo Loco event to the artistic performances of The Academic, I aimed to capture the essence of each client's brand in a visually compelling way.

In addition to live-action videos, I had the chance to display my creativity by creating an animated mortgage video for a credit union. Drawing upon my skills in animation and motion graphics, I developed a visually appealing video that simplified complex mortgage concepts. Through engaging animations, clear explanations, and a captivating script, I successfully communicated the credit union's mortgage offerings in a concise and easily understandable manner.

Working at iRadio provided me with an incredible platform to utilize my videography skills and deliver impactful promotional videos for a diverse range of clients. The combination of my creativity and dedication to understanding each client's unique requirements enabled me to create visually stunning videos that effectively promoted their brands and resonated with their target audience.

‍

Tik Tok & Instagram Reels

With social media forever changing we had to adapt our approach to certain client videos. While creating videos with high end graphics and transitions looks and feels great, it may not be received the same on social media. With this I started creating videos that rely on stories over effects. This resulted in our client videos preforming over10 times better than previously shot videos.

Graphic Design

Over the past few months I have been designing in brands for specific promotions such as Beat on the Street, presenter podcasts and client promotions keeping in line with the iRadio branding.

Web Design

Within iRadio we host many microsites for partnerships and events. Part of my role was to create UI mockups for our development team to create. Along with this we have had to update our own website to allow for new functions such as a radio player & career site.

iRadio Player

This project was to update our already existing player. Our old player was slightly outdated and was built into our website and supported no additional functions.

The new player was designed to highlight our individual shows and podcasts.

Career Site

In march we made our own career site. This was similar to Linkedin where people could apply for roles in their local area and we used this as a way to increase revenue over the course of the year.